Book Summary, “The Power Of Relentless”, Wayne Allyn Root.

This is another of my favorite books to read over and over.

This type of book you want to have it nearby, as inspiration, motivation and to remind yourself that with boldness, determination, commitment, and relentless almost anything is possible.

Your results depend on you, your actions and your relentless level.

I don’t care what you want to achieve or make a reality in your life; you will encounter unlimited amounts of challenges, and difficult situations.

As a matter of fact, the bigger the dream or goal, the bigger challenges you will find along the way. This is part of the game and part of life. It comes with the territory and it happens to every single person on the planet.

The question is, what are you going to do when you work, try, give your best and it doesn’t happen. What do you do then?

Most people give up on their dreams and goals.

But, what is the secret to make it happen? What is the secret to extraordinary achievement and success?

Well, the answer is called relentless. It’s refusing to give up. Its giving your very best. It means not stopping until you get what you want. It means taking your effort and commitment to a whole new level, a level you have never work before.

How intense is your relentless level?

How determine are you to manifest something truly exceptional? How committed are you to overcome your hardest and biggest obstacles, regardless what it is,  to disregard any negative comments, over and over, to continue your path and effort to create your ultimate life?

In my world, there is nothing impossible. I truly and honestly believe this in my heart. It might be “improbable”, or “unlikely”, but not impossible. “Impossible” is a word I erased from my dictionary.

“The Power Of Relentless” is an extraordinary book which will inspire you and strengthen your commitment level regardless what you are trying to achieve.

Your commitment level is like a muscle, it needs daily exercise and usage. A muscle that you don’t use it becomes weaker. It’s the law of nature. Nothing escapes to that. It’s a law.

 

ABOUT THE BOOK, some things I like, and other things I learnt

This book is about how your personal power and relentless commitment to go after what you want is your best insurance against overcoming all odds.

It is the power of the human mind and the human will. Because is not enough to think positive, you need to act relentlessly.

The author believes this book is the missing link to follow after three of the most successful books on success and wealth ever created: Think and grow rich, The Power of Positive Thinking and The Secret.

Positive thinking is part of the equation. It’s great to be positive, it’s great, beneficial and even healthy, but for you to achieve truly exceptional things you need something extra: become relentless, become unstoppable.
How do you become unstoppable? You think and act unstoppable.

It’s the perfect combination between a positive mind and a strong commitment to act in spite of all obstacles.

-Positive thinking plus relentless commitment to act equals exceptional achievements-

The missing ingredient after positive thinking to overcome real world obstacles and challenges is the power of relentless.

He gives multiple examples on how he overcame all types of improbable odds to become rich, famous and successful.

In order to turn dreams into reality you need a plan.

My opinion;
He says “bad” things happen to people, every day, every hour. Well, if you are truly positive you don’t consider “bad” things, you just consider them events, situations to be resolved.

I believe there is nothing naturally or organically bad or good but the meaning you give to the situation.

Some of the things that appear “bad” become extraordinary “good” events. I think you have to be careful what you call bad or good. You can crash your car against another car and then you meet your soulmate, is that bad? I don’t think so. That would be a pretty awesome experience. You have to be open to what the situation can give and provide.  

So, to me, being truly positive means getting the good in every situation, changing your perspective from the typical good or bad assumptions.
We are full of assumptions. Try to make less, or make them with an empowering meaning better.

Anyway, that’s Wayne’s opinion and I respect it….

I like the way the defines success…….something like this….

The real secret to success is how you respond to the punches that life throws at you. How you respond to challenges makes the whole difference on the results you get, but all starts with the meaning you give to that situation, so we go back to point number one.

Wayne says the power of relentless was written for that moment after you get knock down and what you do afterwards.

What happens when you hear NO several times a day? What you do also makes the whole difference. Will your confidence melt away or you will come stronger than ever before? This is where the word relentless comes in…

Relentless is expecting the best but being 100 percent prepare for the worst.

Your ability to turn lemons into lemonade….your relentlessness in the face of withering flurry of punches in the face…that’s what will determine your level of success

The power Relentless is the real secret of success

Action is the only true thing that will change your life and turn your wildest dreams into reality.

Relentless people are simply unstoppable, they simply don’t stop, they create miracles, make the impossible possible, are ready for any challenge, and move mountains. They are always looking for the knockout punch that makes them champion.

 

1stPRICNIPLE OF RELENTLESS, relentless Heart

All the progress in this wonderful world, all of the miracles we see and experience come from spirit, heart, on the will to never give up on what you truly love.

The real thing that a person has is willpower, heart. Its relentless willpower.

The heart turns impossible dreams into reality. Willpower triumphs over everything.

Heart is what separates winners from losers. It separates the doers from the followers. Test the limit of your human heart.

 

2nd Principle of Relentless: Relentless Chutzpah

It’s the grit, staying power, stick-to-it-iveness, aggressive action, intrepidity, perseverance, the ability to bounce back from failure, relentless chutzpah.

With this mindset, that attitude, you can accomplish anything in life, any goal. Turn defeat into victory. Turn lemons into lemonade.

I eat “NO” for breakfast

Find what you do well and focus on that, pursuing with disregard to the likely obstacles you will find on your path

The most important ability you can develop is to strengthen your rejection muscle, don’t let rejection, negativity, or failure slow or stop you down.

“NO” is just the start of the negotiation.  For Wayne, “NO” means he is one step closer to hearing “YES” that will change my life.

The more you hear “NO”, the closer you are on your path to victory.

Stay focus, disciplined, motivated, confident and tenacious.

The adversity you overcome today is a great practice and preparation for dealing with bigger things tomorrow. Today you need the power of relentless more than ever go overcome tough challenges.

Everyone goes through challenges, adversity, rejection and failure, every one regardless of their condition or financial status.

Never stop moving, never stop fighting, never stop dreaming, and never lose faith. Don’t let 1000 rejections.

It took Wayne 12 long years of promotion, hustle, tenacity, creativity, and relentless Chutzpah to achieve his goal of becoming the next “Jimmy the Greek”

Along the way he was rejected and ridiculized 1000s of times, by producers, executives, news directors and the media.  For 12 long years.

Without a single hour on TV or cable TV, was hired by CNBC.  He never worked as an intern or assistant at a TV network. They just gave him 4 weeks to learn to read the teleprompter.

Wayne set a goal to become the leading sports prognosticator and odds making in the country.

The average entrepreneur faces on a daily basis a nonstop battle for survival against bad luck, bad decisions, bad employees, bad government, lawyers and many other issues.

Chutzpah is the Yiddish word for audacity.

Can anyone learn relentless Chutzpah? Te answer is yes.

Over one third of the books sold in China are about financial success, and a large portion of those are about Jewish success.

Here is Wayne’s 9 rules for relentless, I love these ones, are great and powerful.

 

The 9 Rules for Relentless Chutzpah:

  1. You must be relentless to survive
     
  2. It’s good to have a chip on your shoulder, to be underdog.
     
  3. Stop complaining. Complaining takes you nowhere. Take action. Action is your best revenge.
     
  4. Life is short so take action NOW. Don’t wait for tomorrow or next week or next month. You don’t know what tomorrow will bring. Today is your best option.
     
  5. Turn lemons into lemonade. God never promised to make life easy. You can make each challenge into a learning experience and a huge opportunity.
     
  6. Take control of your life. Take control of your own destiny by taking responsibility. The only one you can depend is you and your family. Find a job you love.
     
  7. Be willing to do what no one else wants or is willing to do. Whatever you do make sure you SELL. You get rich by selling something. In the California gold rush, more people got rich by selling things to the miners than the miners themselves. The most important sell you can  sell is yourself.
  8. Be fearless. What’s the worst that can happen? When you compare what the Jewish people had to go thorough in the holocaust, it’s hard to get scared. Those that are fearless make the impossible possible.
     
  9. Take RISKS. Tolerance of risk. To be successful in life and earn serious money you need to take risks. It’s that simple. A smart risk is putting your money into a business or investing in yourself.
     

NEVER STOP FIGHTNG FOR YOUR GOALS, FOR YOUR DREAMS. DON’T LET A CHALLLENGE OR SETBACK SLOW YOU DOWN. DON’T GIVE UP OR GIVE IN. SEE THE WOLRD “NO” AS THE BEGINING OF A NEGOTIATION.

 

3RD Principle of Relentless: Relentless ambition and Goal Setting

 

This principle basically makes a suggestion not to lose your time aiming for something normal or average.

Why aim to get money just to get by when you can create wealth and help people?

As Wayne stays, “Why not aim for something insanely high? You might miss and end up in Beverly Hills”

Be relentless in pursuit of #1, never settle for #2.

Wayne told her daughter Dakota she was destined for Harward, and prayed every night with her about this. She made it to that university.

If you follow your goals, and deeply believe in yourself, and what you are doing, and work really hard, with relentless discipline, you are better than 99% of people with no vision.

Wayne wakes up early, puts in long hour days, and never takes a day off except for Christmas Eve and Christmas Day. He works religiously and prays every day.

Luck is the residue of design.  People in the 1% earn that place.

You must have goals, but also a plan for achieving them. A goal is a magical way to turn your dreams into reality.

Excellent Suggestions step by Wayne,

  1. Find your passion and purpose. This is something can change or adapt along life.
     
  2. Map out your goals. Short term goal are 6 months to a year and long term ones are 2 to 5 years.
     
  3. Create a dream book or vision board. Choose  images that represent what you want and excite you.  You can create a dream photo album, or vision board. You can do it on your computer, cell phone or the wall. In my case, I prefer to use the three of them, cell phone, computer and wall.
     
  4. Create  a contract with yourself. I like this technique also; I use it in my life. You write a contract with yourself stating what you will do and not do, what you want to attain. In the contract detail the specific steps  you will take to achieve these goals.
     
  5. Write your obituary. How doo you want to be remembered when you are gone? Write it down. 
     
  6. Write a Diary where you keep all the memories, achievements, mistakes, etc.
    Personally, I also like to do this journal in the form of video, instead of having to write, I prefer to do a video, a video can be much more empowering that just write something. I like to do a V-Diary, or a Video Diary. As a matter of fact, we at turbomind.com we are working on a Video diary software and online app right now.
     
  7. Make a daily hit list. With the most important things you want to do and make happen.
     
  8. Choose an accountability partner.  This is like a coach, but more like a buddy coach. You create a team with someone else that or will meet once a week, personally or virtually and you will support each other in achieving your greatest dreams and desires.
     
  9. Find  a mentor.
     
  10. Find a business school. 
     
  11. Keep a progress and reward chart.
     
  12. Follow up on our goals.

 

4th principle of relentless, relentless preparation

 

Keep your pipeline fill with interesting projects, and activities. You can have multiple careers.

Wayne divides his day in three parts.  Wakes up every day at 6 a.m.
and follows a strict schedule, dedicating time for the body, mind, and growth time.

I like the part where he dedicates bout 30 minutes for financial expansion, where he spends time brainstorming new ideas, projects etc.

If you have a job, this is the time to think about improving, or expanding your job, or focus or a better one.

If you do or take 4 actions per day in this 30 minute time, you will be performing about 1,152 new actions per year, or 11,152 per decade. That’s the power of compounding effort and time. Those are a lot of small actions that will create something extraordinary if you focus. These are notjust common actions, but actions dedicated to improve your life.

If you can arrange your life to work from home you will save a lot of time, time you will be able to spend doing something productive.

At night you can also dedicate about 15 minutes to review, what you did during the day, your goals and dreams.

 

The 5th Principle of Relentless: relentless Branding

Once I get an idea into my mind I never stop until it’s a reality.

He throwed his grandpa from an airplane at 120 miles per hour.

With the power of relentless branding he turned his 92 year old grandpa into a national celebrity.

This branding made Floyd “Money” Mayweather earn $180 million in a single fight, and Manny Pacquiao, his adversary, $120 million, when seats at regular boxing matches are mostly empty.

Successful companies have memorable brands and slogans, they are bigger than life.

Look for example at Las Vegas, in the middle of the desert, as the capital city of America. That is branding

Success in the business world is basically the same as success in the music industry. You need the right kind of hook, slogan, song, messages, etc. hooks and headlines are branding.

The NEW YORK POST is a great place to find excellent headlines, like this one, “Tiger Woods puts balls in the wrong place again

Hooks are how you stand out in a crowded field. Its how much attention you attract and how many leads you can get.

Branding makes something memorable, something that stands out from the crowd.

 

The 6th Principle of Relentless: Storytelling

This is the principle of storytelling as well as the power of video producing. Video is the future of human communication for now.

One video can have a massive impact on your career, and even change your entire life.

In one video you can tell more than in 10.000 words.

Develop a story for each product you develop, also every company or project should have a story behind, a story that makes the company or product memorable.

Facts tell stories sell.

Video is one of the best ways to tell stories which people can relate.
And video sets you apart from your competition. Video is at the heart of the power of relentless.

The reason newspapers are dying is that people prefer to watch videos than just read, or listen to audio like radio.

The secret, which top over $300 million started as a video, a documentary, then it became available on DVD then as a book. The video because massively popular. Everything for The Secret started as a video.

 

The 7th Principle of Relentless: Aggressive action

 

Opportunity doesn’t knock once, you have o look for it and you have to create it.

Take aggressive (not violent) action in the direction of your biggest dreams and desires.

Action always attacks great things. It works effectively for whatever goal you might be looking for.

Wayne gives the example of a 50 year old woman looking for a husband in LA, who stopped complaining and placed newspaper ad and got herself a lawyer/doctor.

 

RELENTLESS SALES AND PROMOTION

Always be selling (ABS). Always be promoting (ABP)

Those are the law of success.

Some people think that when they are selling or promoting themselves they are lowering themselves down, when the reality is the opposite.

We are all in sales, we are always selling ourselves either we acknowledge it or not.

Appreciate the value of aggressive promotion

With relentless promotion the word will get around.

Start hitting and pitching instead of bitching.

Take aggressive action to look for clients, investors, business, partners, and anything you want.

When Wayne is the whole day in a studio recording his email volume drops between 50 to 70%.

When you are committed to taking aggressive action, nothing else matters. No obstacle is too big for you. Aggressive action can move mountains.

TAKE AGGRESSIVE ACTION TODAY.

It is the ultimate test for a relentless person. Ware your obstacles down. Without constant aggressive action your biggest dreams will not become reality.

Never stop networking, every person you meet, add them to your list and network, make them your friend, and remember their name.

The story of how Wayne met his wife. At a Grammy party in LA nightclub.  A former Miss Oklahoma, and a very religious evangelical Christian.

 

RELENTLESS REMINDER AND REPETITION

Why do I always have to be on the attack? Out of sight out of mind.

There is no such thing as reminding people too often. Work repetition the same way advertiser do, or politicians with relentless radio and TV advertising when they are campaigning, sometimes repeating the same add thousands of times.

Promote relentlessly the same as politicians, advertisers, Coca-Cola, Viagra, Mercedes or BMW. They never stop advertising or promoting even though they sell billion a year.

Promote yourself endlessly, unlimited, tire people down. Keep banging the door with a hammer and a chain-saw.

Relentless internet promotion.

Relentless follow up too.

You got to be hungry and relentless, especially in the follow up.

 

In every industry there is very little follow up, and that’s where the big money is, in the follow up. If you relentlessly follow up you easily increase your sales.

Companies invest a lot of money in trying to get new clients and then forget or disregard following up with the leads they already have.

The big money in sales is in the follow up.

Energy, enthusiasm and optimism are critical for magnetic personality and relentless personality.

In a study done by Dukes school of business, the number one trait for successful executives was optimism, and not regular optimism but over the roof optimism. That’s why probably they got to be executives in the first place anyway. The more optimistic a person tends to be, the higher and more extraordinary achievements tend to realize.

The optimistic person tends to disengage from a plan when it’s not working and make the necessary adjustments while they worry less about being rejected or take it personally.

You need relentless OPTIMISM to seize every opportunity that comes along and could potentially change your life.

 

BECOME AN INTELLIGENT RISK TAKER

The most successful executives and people in our society are risk takers. Their optimism and faith gives them the energy and courage to take risks. The greatest risk takers entrepreneurs are usually the most successful ones.

 

Wayne’s 10 positive addictions

  1. Relentless early mornings
  2. Relentless home and family
  3. Relentless mindfulness
  4. Relentless prayer, gratitude and forgiveness
  5. Relentless affirmation and visualization
  6. Relentless physical fitness
  7. Relentless healthy diet
  8. Relentless vitamins and nutrition
  9. Relentless charity
  10. Relentless inspiration and empowerment
  11. Relentless smiling and saying yes
  12. Relentless motion

 

Quotes I love from the book:

Never give in, never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy”
Winston Churchill

“Everyone has a plan until they get punch in the face”
-Mike Tyson-

“When you are going through hell, keep on going. Never, never, never give up
-Winston Churchill

 

Success consists of going from failure to failure without losing enthusiasm
-Winston Churchill

 

Luck is the residue of design.

Many of life’s failures are people who didn’t realize how close they were to success when they gave up

-Thomas Edison-

God helps those who help themselves.

YES” doesn’t guarantee success but does it make it possible tht magic will happen
Wayne Allyn Rooot

 

 

WORDS and phrases I LOVE FROM THE BOOK

Success against all odds

Tenacity

Define winning

Levels of spirit

Tenacious

Never-say-die attitude

Willingness to test the test the limits of my heart.

Impossible to lose faith

Impossible to give in

Impossible to admit defeat

grit, staying power, stick-to-it-iveness, aggressive action, intrepidity, perseverance, the ability to bounce back from failure

Turn lemons into lemonade

Turn the agony of defeat into the ecstasy of victory.

I eat NO for breakfast

 

INSPIRATIONAL  AND GROWTH BOOKS mention in the book

Think ad grow Rich, Napoleon Hill
The Law of success, Napoleon Hill
The Power of Positive Thinking, Norman Vincent Peale
Enthusiasm makes the difference, Norman Vincent Peale
The Secret, Ronda Byrne
Billy Graham, Just as I am, by Billy Graham
How to win friends and influence people, Dale Carnegie
The art of war by Sun Tsu
The magic of thinking Big, by David Schwarz
The secrets of closing the sale, by Zig Ziglar
The greatest salesman in the world, by Og Mandino
Long walk to freedom, Nelson Mandela
Running scared, the life and treacherous times of Las Vegas Casino King Steve Wynn by John L. Smith
Unbroken, Laura Hillenbrand
Churchill on Leadership, by Steven Haywad

 

Book Summary, “The Power Of Relentless”, Wayne Allyn Root.
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