ZERO TO ONE, BY PETER THIEL, turbomind Book Summary by Tylor Jones, https://www.turbomind.com/
Notes on Startups, or How to Build the Future
Tylor Jones, Master Coach at turbomind.com.
Contact me Through WhatsApp or Telegram for a 45-Minute Free Coaching Session. I love helping people and Businesses become Exceptional. +507-6426-9450. keep updating this list regularly….
You can see Peter here: https://www.youtube.com/watch?v=rFZrL1RiuVI
Buy the Book Here: https://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296
Twitter: https://twitter.com/peterthiel
Hi, today we have a master book on Startups. It´s based on the Business course offered at Stanford by master investor, Peter Thiel.
This is a must-read book by any aspiring, as well as seasoned entrepreneur, business developer, or creator. The principles here apply now, and most likely will apply 50-years from now.
Actually this is not a book, it´s more like a deep essay about how to create massive value by creating a monopoly business, one that differentiates from millions of others, by reinventing the future.
Here some of the things I learnt, also, with my take on it….
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Every moment in business happens once.
If you want to be successful, the best thing is to study what successful entrepreneurs do, not necessary imitated what they created. Because if you try to copy Facebook, Google, or Apple today, you probably won’t make it since that was a one-time event.
However, you can learn about their processes, methodologies and mind-set. You can copy and learn the strategies that help them create those companies but not the company itself.
The Future must be created. The future is for you to create it. This book is about the questions you must ask to create a better future. Because this is what a startup must do, rethink business from scratch.
Yes, it’s easier to copy a model than create something new. But, massive value usually happens when you create something new. Every time you do, you go from 0 to 1.
Unless we invest in creating new things, American companies as well as others, won’t survive, they will fail regardless how much profit they are producing today.
Today’s best practices lead to dead valley, while the best entrepreneurs path is new and untried. Being a truly successful entrepreneur is an experiment in adventure and creation, embracing uncertainty and the unknown.
As Peter says, “humans are distinguished from other species by our abilities to work miracles”. (by the way, this is what Leonardo da Vince used to say, “I work miracles”
Technology is miraculous because it allows people to do more with less.
by creating new technologies, we rewrite the plan of the world, we create the future.
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I like Peter´s question when he is interviewing someone for a job, “what important truth do very few people agree with you?
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Horizontal versus Extensive Progress
Horizontal means copying things that work. It’s easy to imagine. Globalization is horizontal progress. It will bring more quantity of the same. In a planet of limited resources globalization without technology is unsustainable.
Vertical or extensive progress is creating new things that haven’t been created.
Vertical is harder to imagine because you are creating something that has never been created.
A startup is the largest group of people you can convince of a plan to build a new future. A startup most important strength is its new thinking. Small size affords space to think.
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When he started PayPal and needed to make it a success, he did it in march 2000 just before the bubble popped up.
They even received a $5 million wired from a Korean Company before they even negotiated the deal.
That’s how crazy startups can get.
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4-BIG LESSONS FROM THE DOTCOM CRASH:
- Make incremental advances. Small incremental steps are the only safe path
- Stay lean and flexible. You should not know what your business eventually will do.
- Improve on the competition. Don’t try to create a new market prematurely. The best way is to build your company by improving on recognizable products already offered by successful competitors.
- Focus on products, not sales. If your products require advertisement, salespeople to be sold, most likely they are not good enough products. Technology is primarily about product development.
The ONLY SUSTAINABLE GROWTH IS VIRAL GROWTH. When you have an exceptional product or service, that people love and want to use, it will become viral without sales (YouTube, Google, Facebook, Twitter)
How much of what you know about business is shaped by mistaken reactions to past mistakes? The most contrarian thing you can do is not oppose the crowd but to think for yourself.
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HAPPY COMPANIES ARE DIFFERENT
This is an awesome question by Peter,
What valuable company nobody is building?
What valuable service is no one giving?, is another question of the same.
This question is very important, but at the same time is hard to answer because your company might be providing a lot of value, WITHOUT BECOMING VERY VALUABLE ITSELF.
Creating value is not enough, you also need to CAPTURE some of the value you create, and make your company valuable.
This means a big business can also be a very bad business. One example is airlines, which create huge value, but make very little profit in it, versus a company like Google which creates much less value but makes much more profit.
The airlines compete with each other while Google has almost no competitors (today).
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THE GOAL IS TO CREATE A MONOPOLY
The goal is to create a “monopoly”, not as an illegal bully, or government favorite, but as a company that is so good at what it does that no one can offer a close substitute.
The lesson is, if you want to create and capture lasting value, don’t build an undifferentiated commodity business.
If you are one of the many similar business, you have to fight hard to survive. If you want to transcend the daily brute struggle for survival you need to become a monopoly.
We world we live in is very dynamic, and it’s possible to create and build new and better things. Creative monopolist are powerful engines that make the world better.
The history of progress is a history of better monopoly businesses replacing incumbents. Monopolies can keep innovating because profits enable them to make the long term plans.
In the real world, outside economic theory, every business is successful exactly to the EXTEND THAT IT DOES SOMETHING OTHERS CANNOT DO.
Therefore, monopoly is the condition of every truly successful business.
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IMPORTANT POINT
In business, each happy company earns a monopoly by SOLVING A UNIQUE PROBLEM. All fail companies are the same: they failed to escape competition.
In other words, if you are creating one more company like the rest, most likely you will fail, this is why 95% of companies fail in the first 10 years. They fail to solve a unique problem in a unique way. Competition means no profits for anybody, no meaningful differentiation.
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A creative monopoly offers new products that benefit everyone, as well as sustainable profits for the creators.
For the privilege of becoming a conformist, students pay hundreds of thousands of dollars in skyrocket tuition in any of the great universities.
Dedicate to create something new, extraordinary, powerful, innovate.
In Silicon Valley having a little Asperger´s-like social ineptitude seem to be an advantage. If you are less sensitive to social cues, you´re less likely to do the same as everyone else around you is doing.
If you like programing computers, you will be less afraid to pursue those activities single-mindedly and therefore become exceptionally good at them.
Peter Thiel and Elon Musk made a merger after a vicious rivalry. They created PayPal and made it massively successful, instead of fighting against each other.
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LAST MOVER ADVANTAGE
A monopoly is only a great business if it can endure in the future.
Compere the value of two outstanding companies; one being New York Times and the other is Twitter. They both employ a couple thousand people.
In 2012 when Twitter went public it was valued at 24 billion, more than 12 times the New York Times.
That year the NYT earned $113 million while Twitter lost money.
How is this possible? How is it possible that a company that is losing money (Twitter), is valued 12 times the one who is earning $113 million in that particular year? (New York Times)
It´s possible because……
A GREAT BUSINESS IS DEFINED BY IT´S ABILITY TO GENERATE CASH FLOW IN THE FUTURE. At that time NYT was a great company, but Twitter was a monopoly with massive potential for revenue. The value of a business today is the sum of all the money it will make in the future.
A nightclub or restaurant is usually an extreme example of an Old Economy Business: they are successful today, collecting healthy amounts of cash, but their cash flows will most likely dwindle over the next few years.
Technology companies follow the opposite trajectory. Most of them lose money in the first few years, since it takes time to build something valuable, which means delayed revenue, then explode in value. Most of them will explode in value in 10 to 15 years.
Today PayPal continues to grow at about 15% annual rate.
You have to be careful not to focus so much on short term growth because can take away the importance of long term growth. Groupon and Zynga did just that. For Groupon maintaining the businesses on board proved to be hard.
If you focus on short term growth you will miss the most important question you should be asking:
WILL THIS BUSINESS BE AROUND THE NEXT DECADE FROM NOW? .
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CHARACTERISTICS OF A MONOPOLY
They have proprietary technology, network effects, economies of scale and branding.
PROPIETARY TECHNOLOGY is the most important advantage because it makes your product hard or almost impossible to replicate. Google´s search algorithms produce results better than anyone at the present time.
This technology must be at least 10 times better than its closest competitors. A way to achieve this is to make something completely new, or radically improve an existing solution. PayPal made buying on EBay 10 times easier and better.
Amazon offers at least 10 times the amount of books other bookstores had, “Earth´s largest bookstore”. Amazon left Barnes & Noble in the dust.
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NETWORK EFFECTS:
Make a product more useful as more people use it. For example, having your friends on Facebook. It won’t be useful unless your first users find it valuable.
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ECONOMIES OF SCALE:
It gets stronger as it gets bigger. Service business make it difficult to make them monopolies. If you own a Yoga studio can only create economy of scale if it transformed into a franchise.
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BRANDING:
It has to own its own brand by definition. Creating a strong brand is a powerful way to claim a monopoly.
Apple is a great example of a massive brand with underlying value. It’s hard to imitate everything from the designs of the phones, to the stores. It also has its own ecosystem. 1000s of developers write software for Apple devices.
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BUILDING A MONOPOLY
- Start Small and Monopolize. Every start up should start with a very small market and monopolize this market. Err on the side of starting too small is better. It’s easier to dominate a small market than a big one.
PayPal started by serving a few thousands EBay power sellers. They had 25% of them.
The Best target market for a startup is A SMALL GROUP OF PARTICULAR PEOPLE CONCENTRATED TOGETHER AND SERVED BY ALMOST NO COMPETITORS. - Scaling up: Once you create and dominate a niche market, then, you should gradually expand into related and slightly bigger markets.
Amazon is a great example. Jeff Bezos wanted to dominate all of online retail but they deliberately started with books. Amazon became the dominant solution for anyone located far from a bookstore or seeking something unusual. - DON’T DISRUPT. Disruption attracts attention. They look for trouble and find it. They usually pick fights they can’t win, like Napstser. Don’t try to challenge any large competitor at the beginning.
As you create a plan to expand to advancement markets, don’t disrupt, better avoid competition as much as possible.
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Instead of working tirelessly to make yourself indistinguishable, strive to be great at something important-to be a monopoly of one–
This is not what most people do these days. Young people tend to spread their focus to wide and not specialize and become really good at something (with the exception of sports)
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THE RETURN OF DESIGN
The greatest thing Steve Jobs designed was his business.
Apple imagined and executed specific multi-year plans to create new products and distribute them effectively. He realized, you can change the world through careful planning, not by listening to focused groups or copying others.
The power of planning shows the difficulty of valuing private companies. When a big company makes an offer to acquire a successful startup, it usually offers too much or too little. Regularly founders sell when they lack an empowering vision to continue, or they got tired and burn out and want to cash out.
When Facebook rejected Yahoo´s offer for one billion dollars, it proved how “A BUISNESS WITH A GOOD DEFINITE PLAN WILL ALWAYS BE UNDERRRATED IN A WORLD WHERE PEOPLE SEE THE FUTURE AS RAMDOM”
You are not a lottery ticket. You can have a definite mastery over your startup.
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FOLLOW THE MONEY:
Compound interest is “the eighth wonder of the world”, “the greatest mathematical discovery of all time” and “the most powerful force in the universe” as Albert Einstein said. (maybe he didn’t said it but its attributed to him)
SMALL MINORITIES OFTEN ACHIEVE DISPROPORTIONATE RESULTS.
Vilfredo Parreto discovered 80/20 rule, that works in almost all settings.
80% of the land, was owned by 20% of the people
80% of the sales are made by 20% of the salespeople
even in nature, 80% of his peapods in his garden produced 80% of the peas.
This is a pattern in which a small few radically outstrip all rivals, and it surrounds us both in the natural, as well as the social world.
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A monopoly business creates more value than millions of undifferentiated competitors. Exponential equations describe severely unequal distributions, it’s basically the law of the universe.
The most destructive earthquakes are many times power devastating than many smaller combined. A few salespeople make most of the sales in any company.
It defines our surroundings so powerful than in most cases we don’t even see it.
Yes, we see how a few billionaires control 80% of the shares in Wall Street, but we don’t see it´s happening all over the place, even in nature.
As Peter says, “We don’t live in a normal world; we live under the power law”
A small handful of companies radically outperform all others.
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VENTURE CAPITAL
Venture capitalist have usually a 10-year lifespan since it takes time for successful companies to growth and exit successfully.
Most startups fail and most venture capital funds will fail with them. So it’s critical for them to find companies that will succeed.
Most venture capitalist error on expecting that venture capital returns will be normally distributed.
“The biggest secret in venture capital is that the best investment in a successful fund equals or outperforms the entire rest of the fund combined”.
So, the FIRST RULE for venture funds is to invest in companies that have the potential to return the value of the entire fund. This is a scare rule because it eliminates good companies with good prospects.
THIS IS WHY INVESTORS TYPICALLY WILL PUT A LOT MORE MONEY IN A COMPANY WORTH FUNDING.
Andreessen Horowitz made $78 million investing in Instagram in 2010. When Facebook bought it, it returned 312x in only 2 years. The challenge is they only invested 250.000, so for a 1.5 billion fund, they would need 19 Instagrams to break even. They broke the first rule.
So, VCs MUST FIND a small handful of big winners that will successfully go from zero to 1, succeeding at a VAST SCALE and bet a lot of resources in those few companies.
At Founders Fund they focused on 5 to 7 companies that could a multibillion dollar business based on their fundamentals.
The portfolio won’t be divided between winners and losers but between ONE DOMINANT INVESTMENT AND EVERYTHING ELSE.
What is fascinating is does doesn’t reflect on daily experience since inventors spend most of their time investing in new companies, ad most by definition are average.
The dozen largest tech companies were all venture-backed and together they Are WORTH MORE THAN ALL OTHER TECH COMPANIES COMBINED.
The most common answer on how to create future value is to create a diversified portfolio, “Don’t put all your eggs in one basket”
However, investors who understand the power law make as few investments as possible.
In theory, the more you dabble, the more you are supposed to have hedge against the uncertainty of the future. However, life is not a portfolio and business is not either.
You cannot run a dozens of companies at the same time and see which one works well.
Institutionalized education gives you a kind of homogenized, generic knowledge. The work against the universe´s power law. It matters what you do. YOU SHOULD FOCUS RELENTLESSLY ON SOMETHING YOU ARE GOOD AT DOING, but also you have to think deep about whether it will be valuable in the future.
Power investors know how massively successful they can become by joining the very best company while it´s growing fast.
You can own 100% of your fail enterprise and have nothing, or you could own 0.001% of Google and have around $35 million (today´s share value)
And if you are starting your own company, you must remember this;
THE MOST IMPORTANT THINGS ARE SINGULAR, ONE MARKET WILL PROBABLY BE BETTER THAN ALL OTHERS. One distribution strategy will dominate others.
Time and decision also follow this power-law. Some moments matter far more than others.
IMPORTANT: You cannot trust a world that misses and denies the power law to accurately frame your decisions for you. SO, WHAT´S MOST IMPORTANT IS RARELY OBVIOUS.
In a Power-law world you cannot afford NOT to think deep and hard about where your actions will take you.
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WE ARE ALL INVESTORS
WE ARE ALL INVESTORS. An entrepreneur is an investor by just how he invests his time. A person is an investor also, by how he spends his time.
EVERYONE IS AN INVESTOR, AT LEAST, OF HIS OWN TIME.
(I can be doing 100 different things right now, so I am investing my time doing this, and you reading this. This is one of the best questions you can ask is, “what is the highest and best use of my time now?” or “what do I really want to achieve or make happen?”)
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SECRETS:
Every great entrepreneur knows this: business is built around a secret that´s hidden from the outside.
Contrarian thinking makes no sense unless the world has secrets left to be discovered.
“A great company is a conspiracy to change the world. When you share your secret, the recipient becomes a fellow conspirator”
What secret is nature not telling you?
what secret are people not telling you?
What people are not allowed to talk about?
What is forbidden or taboo?
If you think something HARD IS IMPOSSIBLE, YOU´LL NEVER EVEN START TRYING TO ACHIEVE IT.
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FOUNDATIONS:
Every great company is a unique adventure, but there are several things that a great business has to get it right from the start. This is the basis for “Thiel´s law: a startup messed up at its foundation cannot be fixed”.
This has been true for the 13.8 billion years out cosmos was created.
When you start something one of the most critical question is how you are going to start it with? Choosing the right cofounder is like getting married, and conflict with your cofounder is as ugly as getting divorce.
Founders should share a history together before they start a company together.
–Ownership: who legally owns a company´s equity
–Possession: who actually runs the company on a daily basis.
–Control: who formally governs the company.
In a typical startup, founders, employees, and investor have ownership:
Managers and employees who operate the company have possession.
and a board of directors, usually made of founders and investors, exercise control of the company.
A CEO of a startup should not earn a salary of over $150.000 at the beginning, no matter what, since he will become more of a politician than a founder.
The most valuable companies maintain an openness to creation and invention during their lives, that happens usually at the beginning.
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A STARTUP IS A TEAM OF PEOPLE ON A MISSION, AD A GOOD CULTURE IS WHAT THAT LOOKS LIKE FROM THE INSIDE.
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DO ONE THING
Every individual should be uniquely distinguished by her work.
The Best thing Peter says he did when he was at PayPal was to make every person in the company responsible for doing just one thing.
He did this to simplify the art of managing people. In addition, defining roles reduced conflict. Most fights occur when two or more people compete for the same responsibility.
People at a successful startup are fanatically right about something those outside have missed.
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Superior sales and distribution BY ITSELF CAN CREATE A MONOPOLY EVEN WITH NO PRODUCT DIFFERENTIATION.
All salesman are actors; their priority is persuasion not sincerity.
If your average sale is 7 figures or more, every detail requires personal attention. It might take months to develop the right relationship.
Complex sales work best when you don’t have “Salesmen” at all. For example, at Palatir, the data analytics company Peter founded with law school teammate Alex Karp, Alex spends 25 days a month on the road meeting with clients and potential customers.
Their deal size range from $1 million to $100 million. At those figures, buyers want to talk to the CEO, not the VP of sales.
Businesses with complex sales models succeed if they can achieve 50% to 100% year over year growth in a 10-year span.
This is kind of slow for an entrepreneur dreaming to create VIRAL GROWTH. Many times the growth is 10X.
Once you have a pool of customers who are successfully using your product, then you can work relentlessly toward bigger sales.
ZocDoc helps people find and book medical appointments online. They charge a couple hundred dollars to doctors, but each doctor added to the network represents and increase value for the system.
Over 5 million people already use the service each month and if they can continue adding practitioners and users, it will become a fundamental utility for U.S. health care industry.
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VIRAL MARKETING
A product is viral if it´s core function-ability encourages users to invite their friends, relatives, or acquaintances to become users. This is how some companies grow quickly, like Facebook and PayPal did. Every time someone shares with a friend, they invite more people to join.
This is not only cheap, but fast too. If every user leads to another new user, the growth becomes exponential.
The ideal viral loop should be as friction-less as possible.
Funny YouTube videos or internet memes get millions of views very quick is because they have very short cycle times.
At PayPal the initial user base was 24 people, all of them worked at Paypal. Advertising was very expansive, so PayPal incentivize people by giving them rewards for inviting other people.
This strategy cost about $20 per new customer but it led to 7% growth daily, which means user base was doubling every 10 days.
After only 5 moths, PayPal had hundreds of thousands of users and the opportunity to build a massive company.
The one that dominates the most important segment of a market with viral potential will be the last mover of the whole market.
This segment for PayPal was EBay power sellers. There were about 20.000 of these. These people very enthusiastic early adopters.
“IF YOU CAN GET ONE DISTRIBUTION CHANNEL TO WORK, YOU CAN HAVE A GREAT BUSINESS”
Selling your company in the media is a necessary part of selling it to everyone else.
EVERYBODY SELLS
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The most important task I business is the creation of new value.
Even the most visionary people have a hard time seeing, or much less plan for the next 30 years of human evolution.
It´s hard not to ask whether a large scale disaster could be contained if it happens? Military technology is also, getting more and more powerful.
So, there are fears of a collapse so devastating that we won’t survive. In case of extinction, there is no human future of any kind to consider. It´s a possibility. Another possibility is accelerating takes off toward a much better future.
Our own thinking and action will create our future as a civilization. Every person matters, every thought matters.
Another scenario is called Singularity, new technologies so powerful that transcend current limits of our understanding.
This is where Artificial intelligence creates a new and better artificial intelligence. Here there are no limits to what’s possible.
Our goal is to create new things that will make the future better.
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These are the MOST important ideas from the book…..
MOST IMPORTANT IDEAS and GREAT QUOTES
- “Humans are distinguished from other species by our abilities to work miracles
- The Future is Yours to create.
- Hate to lose
- Many in Silicon Valley work 100-hour weeks.
- SMALL MINORITIES OFTEN ACHIEVE DISPROPORTIONATE RESULTS
- Every moment in business happens once.
- A startup most important strength is its new thinking
- The ONLY SUSTAINABLE GROWTH IS VIRAL GROWTH.
- your company might be providing a lot of value, WITHOUT BECOMING VERY VALUABLE ITSELF. You need to capture some of that value.
- The goal is to create a “monopoly”, not as an illegal bully, or government favorite, but as a company that is so good at what it does that no one can offer a close substitute
- If you want to create and capture lasting value, don’t build an undifferentiated commodity business
- If you are one of the many similar business, you have to fight hard to survive. If you want to transcend the daily brute struggle for survival you need to become a monopoly
- A Monopoly is the condition of every truly successful business
- In business, each happy company earns a monopoly by SOLVING A UNIQUE PROBLEM. All fail companies are the same: they failed to escape competition, fail to differentiate from the competition.
- If you are less sensitive to social cues, you´re less likely to do the same as everyone else around you is doing
- How is this possible? How is it possible that a company that is losing money (Twitter), is valued 12 times the one who is earning $113 million in that particular year? (New York Times)
- A GREAT BUSINESS IS DEFINED BY IT´S ABILITY TO GENERATE CASH FLOW IN THE FUTURE.
- PROPIETARY TECHNOLOGY is the most important advantage a startup can have because it makes your product hard or almost impossible to replicate. Google´s search algorithms produce results better than anyone at the present time
- Amazon offers at least 10 times the amount of books other bookstores had, “Earth´s largest bookstore”. Amazon left Barnes & Noble in the dust.
- The Best target market for a startup is A SMALL GROUP OF PARTICULAR PEOPLE CONCENTRATED TOGETHER AND SERVED BY ALMOST NO COMPETITORS
- Amazon is a great example. Jeff Bezos wanted to dominate all of online retail but they deliberately started with books.
- Instead of working tirelessly to make yourself indistinguishable, strive to be great at something important-to be a monopoly of one.
- SMALL MINORITIES OFTEN ACHIEVE DISPROPORTIONATE RESULTS.
Vilfredo Parreto discovered 80/20 rule, that works in almost all settings, in humans and in nature. - A monopoly business creates more value than millions of undifferentiated competitors.
- As Peter says, “We don’t live in a normal world; we live under the power law”. A small handful of companies radically outperform all others.
- “The biggest secret in venture capital is that the best investment in a successful fund equals or outperforms the entire rest of the fund combined”
- investors who understand the power law make as few investments as possible.
- Time and decision also follow this power-law. Some moments matter far more than others
- EVERYONE IS AN INVESTOR, AT LEAST, OF HIS OWN TIME
- Superior sales and distribution BY ITSELF CAN CREATE A MONOPOLY EVEN WITH NO PRODUCT DIFFERENTIATION
- A product is viral if it´s core function-ability encourages users to invite their friends, relatives, or acquaintances to become users. This is how some companies grow quickly, like Facebook and PayPal did. Every time someone shares with a friend, they invite more people to join.
- “A BUSINESS WITH A GOOD DEFINITE PLAN WILL ALWAYS BE UNDERRRATED IN A WORLD WHERE PEOPLE SEE THE FUTURE AS RANDOM”.
- Compound interest is “the eighth wonder of the world”, “the greatest mathematical discovery of all time” and “the most powerful force in the universe” as Albert Einstein said.
- EVERYONE IS AN INVESTOR, AT LEAST, OF HIS OWN TIME. WE ARE ALL INVESTORS. An entrepreneur is an investor by just how he invests his time. A person is an investor also, by how he spends his time.
- If you think something HARD IS IMPOSSIBLE, YOU´LL NEVER EVEN START TRYING TO ACHIEVE IT
- Our own thinking and action will create our future as a civilization. Every person matters, every thought matters
FASCINATING QUESTIONS:
- “what important truth do very few people agree with you?
- What valuable company nobody is building?
- WILL THIS BUSINESS BE AROUND THE NEXT DECADE FROM NOW?
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ONE RECOMMENDATION,
After reading this spectacular book by mega investor Peter Thiel I came to realize how important is build a 10-Year Vision for Your life and business.
Some of the most successful companies develop long term plans, usually for 10 years. Amazon, Google, Apple, Facebook, they create multi-year vision with product development.
You might love them or hate them, but they are exceptionally good at what they do.
The 10-Year Vision and Plan helps you to think bigger, better and expand your horizons. Most people overestimate what they can achieve in a year and underestimate what they can do in a decade.
.
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Tylor Jones, Master Coach at turbomind.com.
Contact me Through WhatsApp or Telegram for a 45-Minute Free Coaching Session. I love helping people and Businesses become Exceptional. +507-6426-9450. keep updating this list regularly….
MY FAVORITE BOOKS ON MENTAL TRAINING AND MENTAL TOUGHNESS:
If you are looking for other exceptional books on mental training as well as mental toughness here are my favorites, the ones I have personally read:
Tylor Jones, Master Coach at turbomind.com.
Contact me Through WhatsApp or Telegram for a 45-Minute Free Coaching Session. I love helping people and Businesses become Exceptional. +507-6426-9450. keep updating this list regularly….
- How Champions think by Dr Bob Rotella, https://www.turbomind.com/how-champions-think-by-dr-bob-rotella/
- An IRON WILL, by Orison Swet Mardin, https://www.turbomind.com/an-iron-will-what-all-great-men-have-in-comon/
- The Champion´s Mind, by Jim Afremov.
- With winning in Mind, by Lanny Bassham, https://www.turbomind.com/with-winning-in-mind-by-lanny-bassham/
- Chasing Excellence, by Ben Bergeron, https://www.turbomind.com/chasing-excellence-by-ben-bergeron/
- Mind Gym, by Gary Mack, https://www.turbomind.com/mind-gym-gary-mack-turbomind-book-club/
- Tom Coughlin, by him, https://www.turbomind.com/tom-coughlin-earn-the-right-to-win-best-ideas/
- No Limits, by Michael Phelps, https://www.turbomind.com/no-limits-by-michael-phelps-the-will-to-succeed-turbomind-com-book-club/
- Relentless by Tim Grover, https://www.turbomind.com/relentless-from-good-to-great-to-unstoppable-by-tim-s-grover-summary-by-miguel-de-la-fuente/
- Unbeatable Mind, by Mark Divine, https://www.turbomind.com/unbeatable-mind-mark-divine-turbomind-com-bookclub/
- Get the Life You Want, by Richard Bandler.
- Can´t Hurt Me, by David Goggins, https://www.turbomind.com/cant-hurt-me-by-david-goggins-turbomind-book-club/
- Make Your Bed, by Admiral William H- McRaven, https://www.turbomind.com/make-your-bed-by-admiral-william-h-mcraven-turbomind-bookclub/
- The 10X Rule by Grant Cardone, https://www.turbomind.com/the-10x-rule-the-difference-between-success-and-failure-book-summary/
- Discipline Equals Freedom. Jocko Willink, https://www.turbomind.com/discipline-equals-freedom-by-jocko-willink/
- RAFA, by Rafael Nadal, https://www.turbomind.com/rafa-by-rafael-nadalbook-summary/
I keep updating this list regularly….
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